Website Global Investment & Gateway of Punjab
Punjab Government
About the Organization
Global Investment & Gateway of Punjab (GIGP) is a Government of Punjab project set up to attract and facilitate foreign investment into the province. It operates alongside national bodies such as the Board of Investment, the Trade Development Authority of Pakistan and the Special Investment Facilitation Council, and positions Punjab’s competitive sectors — agriculture, textiles, IT and ITeS, automotive, pharmaceuticals, energy and logistics — to international investors.
Punjab Govt Jobs – Position Overview
GIGP is hiring 1 Director Promotion Marketing on a contract basis in Lahore. This is a senior leadership post responsible for building Punjab’s entire investment brand identity from scratch — logo system, visual guidelines, tone of voice, investment portal, sector brochures and pitch decks benchmarked against international investment promotion agencies.
The scope here is unusually international for a provincial government role. The successful candidate will design and deliver investor missions and roadshows in coordination with Pakistan’s missions abroad, targeting the UAE, Saudi Arabia, China, Turkey, the UK, the US and Southeast Asia, and will be expected to secure coverage in tier-one international media including the Financial Times, Bloomberg, Reuters, Gulf News and Nikkei Asia.
One requirement worth flagging early: domicile is required for this position, and the age bracket is a firm 40 to 55 years. Applicants outside that range should not spend time on the application.
Job Details
- Organization: Global Investment & Gateway of Punjab (Punjab Government)
- Position: Director Promotion Marketing
- Total Positions: 1
- Division: Lahore
- District: Lahore
- Employment Status: Contract
- Sector: Government / Public Sector
- Gender: Both
- Age Limit: 40 to 55 years
- Job Posted: 06 September 2026
- Last Date to Apply: 20 September 2026
Eligibility Criteria
- Master’s degree in Marketing, Business Administration (MBA), International Business or Mass Communications from an HEC recognised institution
- Preference will be given to candidates from globally recognised institutions
- Minimum 15 years of post-qualification experience in investment promotion related communications, development communications and/or corporate marketing
- Degree level accepted: Masters or Bachelors (Hons), 16 years of education
- Domicile is required for this position
Key Responsibilities
- Architect and execute GIGP’s integrated investment promotion, outreach and communications strategy — defining target geographies, priority sectors, investor segments, campaign calendars, brand positioning and messaging frameworks
- Coordinate content production with peer Directors across Sectors & Technical Advisory, Global Regions, After-Care and Expansion, and Research and Policy, so GIGP communicates with one integrated voice
- Design and deliver annual international investor missions and roadshows in coordination with Pakistan’s missions abroad, BOI, TDAP and SIFC
- Establish and govern Punjab’s investment brand identity from inception, including the investment portal, sector brochures, video assets, infographics and pitch decks
- Build and manage GIGP’s digital ecosystem — lead capture, SEO and SEM strategy, LinkedIn and social campaigns targeting C-suite decision-makers, programmatic advertising and email marketing automation
- Develop and execute a media relations strategy securing coverage in tier-one international and Pakistani business media
- Negotiate co-promotion partnerships with foreign chambers of commerce, bilateral trade bodies, multilateral agencies and diaspora networks
- Lead GIGP’s flagship annual investment summit, managing production, speaker curation, investor targeting and sponsorship
- Produce investor-grade collateral at scale, including sector pitchbooks, zone prospectuses and annual investment reports
- Build and maintain a crisis communications capability with media response protocols and rapid-response procedures
- Establish a thought-leadership programme producing op-eds, policy briefs and contributed articles for international publications
- Deploy and manage performance analytics across all channels, producing monthly dashboards and quarterly strategic reviews
- Commission and manage external creative, media, digital and marketing agencies while building internal capability over time
Preferred Degree Areas
- Business Administration
- Marketing
- Mass Communication
- International Business
How to Apply
Applications are submitted through the official Punjab Jobs Online portal, where candidates must register an account before applying.
Domicile is mandatory. If you do not currently hold one, the Punjab Government’s Dastak initiative delivers domicile certificates to your home — call 1202 or use the Dastak app. Given the 20 September deadline, start that process immediately rather than after submitting the application.
Browse more government jobs, other sales and marketing roles, or current jobs in Lahore. You can also create a free candidate profile so employers can find you directly.
Source: Official Punjab Jobs Online portal — jobs.punjab.gov.pk
To apply for this job please visit jobs.punjab.gov.pk.
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